Sanzula was established in the winter of 2022 in Detroit, Michigan with the goal of revolutionizing the architectural interior paint industry. The company was founded by brothers Carlos and Osvaldo Jauregui who were frustrated with the overwhelming number of choices, unnecessary products, and questionable business tactics that were prevalent in the industry. They saw an opportunity to create a better, more streamlined experience for customers who were looking to paint their spaces.

To achieve this goal, Sanzula focused on simplifying the process from start to finish. They developed a paint specifically formulated for different types of surfaces and environments. They also created a user-friendly website and customer service team that makes it easy for customers to find what they need and get answers to any questions they might have in process.

In addition to offering top-notch products and customer service Sanzula is committed to sustainability and environmental responsibility. They source their raw materials from reputable suppliers and use eco-friendly manufacturing processes to minimize their impact on the planet.

Since its inception, Sanzula has quickly gained a reputation thanks to its innovative approach and dedication to customer satisfaction. The company continues to grow and evolve, always seeking new ways to improve the experience of painting and decoration, for its customers.

"In the beginning there were so many ups and downs, so many redo's, but nothing stopped us from wanting to create the best for our future customers. We were honestly using some improper equipment for the grind process because we just couldn't justify making the big investment for these expensive paint manufacturing equipment but we had to make it work." - Carlos Jauregui (Co-Founder)